Owner's Club

The Daytona Owners club provides “clients only” benefits. These benefits will continue to grow and adapt according to the client’s needs and opportunities created by Daytona. In addition, the club is a chance for clients to network and share like-minded experiences and to create defining memories.

Benefits include:


  • Receive your personalised Club card upon registration
  • FREE factory tours
  • Access to International brand trips


As a valued Daytona client, we are pleased to be you your personal concierge service. Whether you are looking for a restaurant booking, travel arrangements or access to any of the above listed benefits


  • 20% off official Merchandise when purchased from Daytona
  • 15% off Luxury timepieces, men’s jewellery and handcrafted leather-goods at The Vault in Melrose Arch/Menlyn or Breitling in Sandton City
  • 10% off purchases made at Bang & Olufsen situated at Melrose Arch
  • 10% off BMW Motorrad gear
  • 10% off BMW Merchandise when purchased from Sandton Auto BMW
  • 25% off Crabtree and Evelyn products
  • Preferential bookings at Jamie’s Italian Restaurant by Jamie Oliver at Melrose Arch
  • Free entrance into Taboo and V.I.P Lounge when displaying your owners card
  • First option and preferential rates at The Melrose Gallery at Melrose Arch
  • Preferential rates on Brabus conversions and/or parts ordered
  • Special offers from The Oyster Box
  • Preferential rates from Hackett as well as first option on new stock arrivals
  • Special offers from Chivas Regal, Glenlivet, Martell, Mumm Champagne, Beefeater Gin, Absolut Vodka and Royal Salute
  • Special offers from Boschendal Wines
  • Special offers from La Prairie


  • Invitations to Track Driving held by Daytona
  • Pre and Post vehicle inspection at track events
  • Access to certified Driving Instructors at Track Events
  • Access to international training courses
  • Access to Daytona Driving Academy


  • Dedicated roadside assistance


  • Opportunity to partake in monthly Daytona breakfast runs


  • Invites to Daytona brand functions and private owner events