Aston Martin Johannesburg DBX Launch:
Aston Martin Johannesburg on 05 December 2019 Launch the all new Aston Martin DBX.
This is the fourth car of transformational Second Century Plan.
- First SUV for 106-year-old luxury British marque
- Delivers broadest design brief of any Aston Martin in history
- Broad range of capability from sportscar dynamics to off-road versatility.
Aston Martin Johannesburg has today unveiled its first SUV and a model that will propel the brand to new heights worldwide. That model, is DBX.
The culmination of an extensive development programme that began with physical testing in Wales last year and virtual development stretching back to 2015, DBX signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.
Aston Martin Lagonda President & Group CEO, Dr. Andy Palmer said: “I can’t emphasise enough how incredibly exciting and significant DBX is for Aston Martin. Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions. DBX also marks a key moment in the delivery of the third and final phase of our Second Century Plan, not only representing the promised expansion of our portfolio but also signaling the start of production at Aston Martin’s second manufacturing plant. We have both delivered this model through our expertise, but also by garnering invaluable experience and knowledge from external counsel, including our Female Advisory Board. This is a real landmark for this great British brand and I promise that DBX will reward all who experience it in their everyday lives.”