Lotus appoints Daytona as sole importer and distributor for performance car sales and service in South Africa


Johannesburg, South Africa –  10 February 2021 – High-performance sports car manufacturer Lotus has appointed Daytona as its new retailer in South Africa.

The showroom is situated in the premium Johannesburg shopping precinct of Melrose Arch, and a market debut for the latest Lotus model – the all-electric Evija hypercar – will form the centrepiece of the opening celebrations.

The Evija is the first electrified car from Lotus and a bold statement of intent about the company’s future plans. The thrilling next chapter of one of the greatest automotive stories ever told, the Lotus Evija continues a rich 72-year tradition of iconic and game-changing road and racing cars.

The world-class 4000sqm showroom and 4000sqm workshop, with coffee bar, client lounges and private meetings rooms, is testament to Daytona’s commitment and dedication to offering its clients more than just a car showroom. It is a way of life, which is why Lotus has selected this prime dealership as its new home in South Africa.

Justin Divaris, CEO of Daytona (sole importers of Aston Martin, McLaren, Pagani & Rolls-Royce), commented: “Being appointed as the new sole distributor for this prestigious brand, a brand well-known and loved by South Africans, is truly exciting. We strongly believe that Lotus will complement our current brand mix and offering to our clients and we look forward to what the future holds for this partnership.”

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, added: “We’re delighted to be working with the Daytona team in South Africa. Lotus has always enjoyed strong support in this market, and the new Lotus sales and service centre in Melrose Arch is a wonderful addition to our global network of retailers.”



Notes to Editors

For more information please contact the Lotus Communications team:


Colleen Vilela, Manager, Marketing, PR and Communications


+27 (0) 72 301 6710


James Andrew, Executive Director, PR and Communications


+44 (0) 7384 830903


Richard Yarrow, PR Manager, News and Technology


+44 (0) 7471 994525


The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

For the latest news and information from the Lotus PR Team please follow:



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About Lotus

Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2020.

 Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.

About Daytona


Daytona is South Africa’s premium luxury and super car supplier. Sole importers of Aston Martin, Rolls-Royce, McLaren and Pagani. Opened in 2005, Daytona has risen in the South African car industry to become an asset to its clients. Driven by a vision to constantly reinforce its position as the preferred supplier of high-end luxury vehicles to the South African market by offering class-leading vehicle brands.

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