In 2005 Daytona acquired the exclusive licence to provide the South African elites with Aston Martin, opening a dealership in Sandton in 2006 and Cape Town in 2007, going on to outperform sales predictions and customer expectations. To date, Daytona has retailed over 800 vehicles and built a thriving, loyal base of clientele and strong brand equity.
Aston Martin is the definition of elegance and sophistication while still giving the drive the power to perform. Power, beauty and soul are at the heart of every Aston Martin made. The range includes vehicles to fulfill the desires of even the most refined individual.
Aston Martin is a modern, exclusive sports car brand with a unique heritage instantly recognised around the world. Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance and exclusivity. The British marque fuses the latest technology, time honoured craftsmanship and graceful styling to produce a range of critically acclaimed sports cars. After celebrating its 100th birthday in 2013, Aston Martin is looking firmly forward to its next century of “Power, Beauty and Soul”.
The first Aston Martins were created with a distinctive and individual character, handcrafted to the highest of standards, and capable of exceeding all performance expectations. Over the past century, the marque has stayed true to the original values of Lionel Martin, who believed that an Aston Martin must be “a quality car of good performance and appearance. A car for the discerning owner driver with fast touring in mind, designed, developed, engineered and built as an individual”. This philosophy has led to the creation of some of Britain’s most iconic sports cars.