To reinforce our position as the preferred supplier of high-end luxury vehicles to the South African market by offering class-leading vehicle brands. Our strategy is to focus on key market segments, leveraging the strengths of our prime retail positions, niche operations, skilled staff and service expertise, all of which is based on the strength of our high-end client database.


Daytona is a medium-sized, owner-managed business with an annual turnover in excess of R3.5 billion.

Daytona has established a group of companies that provide the worlds most sought after brands and in doing so, has catered for the different needs of its valued clients.

Through our focused sales and servicing of premium brands, we have established an extensive database of sports and luxury vehicle owners and high-net-worth individuals and are firmly entrenched in the luxury lifestyle community.

Daytona has notable credentials and a proven track record, and is a trusted brand custodian.


Customer relationship management is a critical success factor for the sustainability of all our businesses. We dedicate resources to maintaining a database of high-net-worth individuals. Constant communication with our clients enables us to keep abreast of changing market conditions and purchase patterns. Our extensive database of more than 13 000 premium clients in the luxury and sports-car market provides us with a sound platform from which to market Daytona’s brands in South Africa. We emphasise the accuracy of our data, but even more important is the personal relationships we have established and retained over the years. Customer relationship management requires a customer-centric business philosophy, and our culture supports effective marketing, sales and service processes to maintain customer satisfaction and our competitive advantage.


We are intricately involved in every aspect of our businesses and pride ourselves on employing the most highly trained, dedicated and professional people within the high-end automotive and retail industries. Our direct involvement in our businesses is the secret of our success. We attach huge value to each employee’s contribution to our overall vision and objectives. Beyond our proven track record, we take pride in our persevering character and endless drive to be the best-of-breed in every aspect of business and life. The loyalty of our people and their dedication and commitment to our businesses are proof of our integrity as individuals. Our team philosophy is to grow our people and businesses through passion, trust and sound business principles.




Justin has a business degree and is the CEO of the Daytona. An entrepreneur with a passion for sports cars, he spearheaded the successful launch of Aston Martin, McLaren, Rolls-Royce and Sunseeker Yachts in South Africa. Justin has built a powerful network of exotic- and sports-vehicle clients over the years and placed a major emphasis on the relationship marketing of all the brands in the Daytona stable.




Clifford is a qualified Chartered Marketer. A former Marketing Director at Virgin Atlantic, he brings classic brand knowledge and expertise to the team. Through his experience in advertising, he is now associated with several award-winning advertising and design agencies and was instrumental in successfully launching Aston Martin in South Africa.




Ryan is the Operations Director of Daytona. He worked his way through the ranks from Used Car Sales to Dealer Principal of Sandton Auto BMW/MINI. Ryan who has had past experience in Premium Motorbike Retail and Auto Body Repair offers hands-on experience to the group. He has, during his stay, built a solid operational backbone to the group through business discipline implementation and strict financial controls. Ryan plays a major role in the success of Daytona.


South Africa’s socioeconomic problems stem from unemployment. But rather than just throwing money at the problem, we contribute our resources, skills and expertise to specific projects that make a tangible difference and benefit the larger community. Social responsibility is one of the pillars of good corporate governance and is endorsed by the South African Chamber of Commerce and Industry and the South African government. We are committed to invest in social projects that make a difference to the livelihood and well-being of the community. In 2009, Aston Martin auctioned the first DBS Volante in South Africa, with proceeds going to the Nelson Mandela Children’s Fund.