19 January 2018, The Saxon Hotel, Johannesburg, South Africa
The new Rolls-Royce Phantom has arrived in South Africa. Following its recent global debut in London, the new flagship of the luxury car manufacturer was presented at The Saxon Hotel, by Rolls-Royce Motor Cars Sandton; the sole importer and retailer of Rolls-Royce Motor Cars in Southern Africa.
The New Phantom features spectacular Bespoke advancements with unique features like ‘The Gallery’. An unprecedented new concept in luxury, ‘The Gallery’ reinterprets the motor car’s dashboard for the first time in 100 years. Owners will, in time, be able to commission a truly individual work of art that spans the width of the dashboard and sits behind a single pane of hermetically sealed glass in their New Phantom.
“Phantom is the epitome of effortless style, an historical nameplate that occupies its very individual space in the luxury constellation”, said Marek Letowt, General Manager of Rolls-Royce Motor Sandton at the unveil, and continued: “Every one of our customers – each a connoisseur of true luxury – was asking for something even more individual and unique, and we are proud to present New Phantom as a modern yet timeless masterpiece which allows you to make your motor car truly as unique as your fingerprint.”
New Phantom offers a fresh contemporary design interpretation of Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’ underpinning the New Phantom is lighter, stiffer, quieter and more technologically advanced. The many years of engineering ensures the architectural and proportional lineage of Rolls-Royce while delivering a whole new level of ‘Magic Carpet Ride.’
When you enter the New Phantom, one experiences ‘The Embrace’ of the world’s most luxurious motor car, where the space and atmosphere enhance the sense of occasion and effortlessness.
An all-new 6.75 litre twin-turbo V12 engine is the silently beating heart of New Phantom, providing a perfectly tuned level of power and performance. Engineers have also discreetly applied Satellite Aided Transmission, rear-wheel steering and a myriad of behind the scenes technology to provide an effortless driving experience. The New Phantom is the most technologically advanced Rolls-Royce motor car ever.
From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti. As the world’s longest running nameplate, the Phantom has in its time, conveyed some of the world’s most influential and powerful people to the most defining historical moments over its illustrious 92-year history.
Commenting on the new Phantom’s arrival, Marek Letowt, General Manager of Rolls-Royce Motor Cars Sandton said, “With the new Phantom, the luxury benchmark has now been redefined. The eighth generation of its nameplate, the 2018 Phantom heralds a new luxury business model, demonstrating that Rolls-Royce operates in the luxury goods industry like no other. As this new chapter in the Rolls-Royce story begins, it is the Phantom that continues to point the way forward for the global luxury industry.”