Rolls-Royce Motor Cars has unveiled a concept car that showcases what the firm thinks luxury vehicles might look like in 100 years’ time. The Vision Next 100 is a 5,9m-long, zero-emission, self-driving car complete with an artificial intelligence virtual assistant and a silk sofa — but no steering wheel.
Concept cars are one-off designs that have two purposes: to show the world what a brand has to say about the future, and to show the brand what the world has to say about its ideas. Somewhere between these two poles, the company will harvest the impulses for the development of new cars.
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