BMW plans to grow sub-Saharan African vehicle sales

By July 26, 2016BMW, Melrose Arch Auto BMW

BMW SA will have ready-made export markets for its forthcoming, home-made X3 sports utility vehicle (SUV) if it can develop a “structured” approach to selling vehicles in sub-Saharan Africa, CEO Tim Abbott said on Tuesday.

He was speaking after BMW Germany announced that, with immediate effect, the South African unit would take responsibility for distribution and marketing activities across the sub-Saharan region.

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