Success is not by chance...
The Daytona brand prides itself on their ability to provide the highest levels of luxury and performance whilst continually providing world class service. Through this high level of service Daytona have managed to lead the South African supercar market.
Daytona’s dedicated highly trained team are passionate about the high-end automotive industry and with an unrivalled level of training and expertise can vastly enhance the customer experience from discovery to after purchase.
Only the best brands can distinguish themselves from the rest, and with this thought in mind Daytona has set the bar high. Daytona’s brands include Aston Martin, McLaren, Rolls-Royce, Daytona Pre-owned, Brabus, Sandton Auto BMW, Sandton Auto Mini, Daytona Melrose Arch and BMW and MINI Melrose Arch.
From day one, Daytona have always managed to be a cut above the rest with Sandton Auto BMW becoming the first South African dealer to be given the esteemed ‘M Certified’ status by BMW and is currently one of South Africa’s most successful BMW dealerships.
It did not take long for that success to prove that Daytona had what it takes to please the high-end market. In 2005 Daytona acquired the exclusive licence to provide the South African elites with Aston Martin, opening a dealership in Sandton in 2006 and Cape Town in 2007, going on to outperform sales predictions and customer expectations
In 2007 Daytona was honoured with another market leader in luxury becoming part of their family, Rolls-Royce Motor Cars. Rolls-Royce provides an unparalleled level of luxury for the most sophisticated of clients. An extraordinary level of craftsmanship has given their vehicles supreme quality and an ability to tailor each car to the desires of the client.
In 2011 things got faster. McLaren was introduced to the Daytona luxury brand stable with the first model the MP4-12C. The introduction of the brand saw a major change in the landscape of the South African supercar scene with a new key player being added. Demand exceeded expectations to the point of a second dealership being opened at Cape Town’s V&A Waterfront in October 2015.
More recently in August 2015, Daytona was awarded sole importer and distribution rights for BRABUS. BRABUS takes a Mercedes-Benz to the next level by allowing owners to customize their vehicles performance and aesthetics. By improving the vehicles aerodynamics, exhaust system, interior, exterior, wheels and suspension, owners can make their Mercedes-Benz an elegant and dynamic car with unmatched performance.